Mindful Runner

Helping Ordinary Individuals Achieve the Extraordinary

About Us

At Mindful Runner, we believe that within every athlete lies the potential for greatness. Our mission is to coach ordinary individuals to achieve extraordinary feats by combining cutting-edge technology, mindful practices, and personalised coaching. Our coaching programs are designed to meet you where you are, offering personalised training plans, mindfulness integration, and expert guidance.

Modern life often shelters people from real challenges, but we guide our athletes to embrace discomfort, build resilience, and push beyond their perceived limits—whether they’re just starting their running journey or tackling ultra-endurance events.

Our team is passionate about empowering runners of all levels to unlock their full potential.

Join us at Mindful Runner, and let’s work together to reach new heights—both on and off the trail.

Our Services

We are here for You!

We offer a range of personalised coaching services designed to help runners of all levels reach their full potential. Whether you're a beginner building a foundation or an experienced athlete aiming for ultra-endurance events, we’ve got the right program for you.

Personalised Coaching Programs

Mindfulness Integration

Virtual Workshops & Clinics

Gait Analysis & Technical Development

Race Strategy & Coaching

Meet Our Coaches

We Are Passionate

Our coaches are more than just trainers—they are dedicated mentors who are passionate about helping you achieve your running goals. With a blend of personal experience, professional expertise, and a deep commitment to mindfulness, our team is here to support you every step of the way.

Fred Richardson

Fred Richardson is a certified UESCA Running and Ultra Running coach with decades of experience helping runners of all levels unlock their full potential. As the founder of Mindful Runner, Fred creates personalised training plans to help athletes push their limits and achieve extraordinary results.

Anja Louw

Anja is a passionate coach with a love for adventure and a knack for optimising running stats, thanks to her actuarial background. Dedicated to helping athletes conquer their goals, she’ll be right by your side as you reach new heights in your running journey.

Jurgen Vogt

Jurgen is a seasoned endurance athlete and UESCA-certified Ultra-Running Coach with a background in Sport Psychology, offering holistic guidance for both physical and mental development. With his experience in ultra-trails, triathlons, and as a certified Life and BreathWork Coach, Jurgen is dedicated to helping athletes.

EVENTS

TRAINING CAMP

These weekends are designed to introduce you to the skills needed to get the most from your time running on mountain trails. The activities are packed with practical knowledge.

TRAIL SKILLS CLINIC

This clinic will provide you with a comprehensive understanding of what it takes to become a successful trail runner.

SEASONAL CHALLENGES

Take part in themed challenges throughout the year that motivate you to push your limits while having fun.

Guest Speaker Series

These sessions provide unique perspectives on training strategies, mental resilience, and nutrition that can help you on your running journey.

Trail Skills Clinics and Running Training Camps

Our clinics and training camps are available to extend your knowledge in first person. The action-packed clinic days are designed to be highly engaging and hands-on, while the training camps are adventure weekends where you put everything you have learnt to the test. By engaging with others, and simply by doing, you develop as a runner exponentially. Furthermore, returning home with an epic experience, great stories and – very importantly – an instagram feed of note.

Store

Featured Products

Elevate your running journey with our carefully curated selection of gear, accessories, and resources. Whether you’re a beginner or an experienced ultra-runner, our store has everything you need to enhance your performance, stay comfortable, and embrace mindfulness every step of the way. Explore our best-selling products designed to support your training, recovery, and overall well-being. Let’s help you run smarter, stronger, and with purpose!

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Clinics
Clothing
Coaching
Lifestyle
Meal Planning
Nutrition Recipes
Sports Nutrition
Subscriptions
Testing
Training
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Training Plans

Olympic Cap

R199,00

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Active Mohair Socks

R220,00

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Technical Running Shorts

R450,00

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OUR CLIENTS

Success Stories

Don’t just take our word for it—hear from runners who have experienced personal breakthroughs, pushed beyond their limits, and found new strength through our coaching and mindfulness practices. Explore their stories and see how Mindful Runner has made a difference in their journeys.

Lerato Sedibe

Anja was completely amazing and got me through my debut Cape Town marathon 2022 she knew exactly how to motivate me and get me ready despite my hectic schedule as a working student Mom. I did not break any records because it was my first and my training time was limited but without Anja’s coaching I wouldn’t even have made it to the start line! Having her in my corner made a world of difference.Thank you Mindful Runners

Louis Jardim

I’m extremely grateful for having Fred as coach, as he has guided me in completing my 10^th Comrades this year. From weekly plans with a mixture of good quality, low heart rate running and long distance running I achieved my 10^th Comrades and got my green number in Durban this year. Weekly touch bases and quick responses from Fred via WhatsApp was great as feedback in the past from previous coaches has been poor. The run was awesome, where I enjoyed my 10^th and took it all in.

Liesl Koch

I joined the Mindful Runner team in 2016 and it was the best decision I have ever made. Whilst I may not ever be an elite runner, I wanted to get better for myself and challenge myself.

Fred Richardson has supported my sometimes wild decisions and helped me overcome so many running challenges. Being part of the Mindful Runners family is super special and the community inspires you to take challenges and participate in awesome events around the country.

LET'S DO THIS!

Get in Touch!

Ready to take the next step in your running journey? Whether you have questions, need more information about our coaching programs, or are looking for personalised guidance, we’re here to help. Reach out to Mindful Runner today and let’s work together to achieve your goals. We look forward to hearing from you!

Book an Appointment with One of Our Expert Coaches Today!

Join us at Mindful Runner, where we believe in your potential. Let’s #BeExtraordinary together!

Book Here